Date25 May 2017
Time1:30pm - 4pm
LocationThe Lakehouse, Brightwater Hotel
China's total online retail sales are expected to hit $1.3 trillion by 2019. To cope with this enormous growth, its e-commerce laws and regulations are evolving at a rapid pace. Now more than ever, Australian businesses need to have a detailed understanding of the Chinese regulatory environment.
This workshop is free to attend for businesses in the Sunshine Coast Council area.
Aimed at businesses who are selling or looking to sell products through China's e-commerce platforms the session provides an opportunity for detailed regulatory and market entry training and to learn from case studies of established exporters.
The session will cover the following topics:
Understanding the e-commerce landscape in China
- Growth drivers and future trends in e-commerce in China
- Different types of e-commerce models in China
- New and evolving cross-border e-commerce regulations
Establishing your online presence
- Main types of e-commerce marketplace models in China
- Comparison of major e-commerce platforms in China
- Costs associated with e-commerce platforms and channels
Digital marketing and online media
- Localising your digital strategy for China
- Customisation of product branding and packaging
- Online advertising and promotions
- Prominent social media platforms e.g. Webo, WeChat
Protecting your intellectual property
- How to register your trademarks and patents
- Ongoing IP and brand protection strategies
LocationThe Lakehouse, Brightwater Hotel, 15 Freshwater Street, Mountain Creek